Last month our media team were approached by respected walking guru and journalist, Christopher Somerville. After providing Christopher with some routes and ideas it seems our ever persuasive approach did the trick - with an article in last weekends copy of The Times worth c. £25k in press coverage.
Happily for us whilst many of Christopher's friends have 'little love' for our fair county, it seems he was mesmerised by our 'undiscovered walking country'. Jolly good stuff we think.
Read the full article...
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