A Message from the Chief Executive

Welcome to the last newsletter I will introduce as Chief Executive for Visit Lincolnshire.

After 12 years in the post I have decided to pass over the reins, but looking back it’s been an honour and a pleasure working with tourism businesses throughout the years.

I have met some wonderful characters and truly inspirational people on my journey, and enjoyed leading the Visit Lincolnshire team in raising the profile of Lincolnshire as a quality visitor destination.

Looking back we’ve seen nearly £200 million of investment towards new and fabulous tourism facilities in Lincolnshire over the last 10 years, and together we’ve helped boost the overall value of the industry to £958 million – this is a massive achievement and something we should celebrate together.

However, the time has come for me to pass over the baton and let the company get a fresh perspective for future growth. And I feel this is just the beginning, the Directors have appointed my replacement who has the experience and passion to built on Lincolnshire’s already impressive growth in the visitor economy. I’d like to take this opportunity to introduce you to Marc Etches, the newly appointed interim Chief Executive for Visit Lincolnshire. I am sure Marc will be writing to you soon.

Once again I would like to thank you all for your continued support throughout my years at Visit Lincolnshire and to wish you every success for the future.

I’m now looking forward to my new found leisure time and plan to visit the wonderful attractions I have been working alongside for over 10 years. So perhaps our paths will cross again sometime soon…

All good wishes,

Penny Baker,
Chief Executive, Visit Lincolnshire

Useful Link:
- Press release announcing Penny Baker leaving Visit Lincolnshire
- Bio for Marc Etches